South Africa and England Closed the Nothing To Lose 2 Book Launch Tour
October 22, 2014
Jacob Zuma, the South African President, among the participants in South African Nothing to Lose 2 event.
Once more, Nothing To Lose proved to be the biggest editorial phenomenon of today. The second volume of the autobiography of Bishop Edir Macedo, written with co-author Douglas Tavolaro, Vice President of Journalism of Rede Record, was a true success in the events that were scheduled for the end of the world book launch tour.
It was still extremely early in the morning, when thousands of people lined up on the streets towards Ellis Park, the stadium that was used for the World Cup in 2010. This is the same stadium pictured in the film Invictus, that talks about unity. It was promoted by the ex-president Nelson Mandela, and it describes the quest for unity between different races in return for one and only ideal: the final of the Rugby World Cup.
In the movie, Nelson Mandela, the President at that time, encouraged the black fans to cheer for their home team as they played against New Zealand, as a demonstration of a new attitude of unity in the name of the future of the country. Rugby was a segregated sport that was practiced only by white people. Due to this fact, it was rejected by the majority of the black population.
It was on that same stage where the integration of an entire nation was witnessed that Nothing to Lose 2 was released to strong public demand and was quickly sold out. People from diverse parts of the country and of the larger African continent came to recieve their own English edition of the book. It was the first time that a book launch reunited so many diverse people in one place in South Africa.
The Master of ceremonies was Unati Masengana, a well known celebrity. The singer is also the presenter of the television program Idols, in her country.
Since the stadium was already sold out, and numerous people were still arriving for the book launch, it was necessary to open the gates of another stadium that was located less than 500 meters away. Everyone could watch what was happening in real time at Elis Park on large screens.
In the middle of all the excitement, a special guest stood out. Jacob Zuma, president of South Africa, was received on stage, where he sang the national anthem and made a speech about the unity of the people in the name of freedom. Afterwards, inspired by the crowd, he broke protocol as he sang and danced on stage.
The governess of Gauteng, where the cities of Johannesburg and Pretória lie, also attended. She declared at the moment that Nothing To Lose offers lessons and teaches those who work for the unity of the people and nation.
The book launch for the first volume took place in 2013 in Apartheid Museum, a symbol of Nelson Mandela’s fight for racial equality. At that moment, a South African world record for book sales was established beating every other country, with 101,235 books sold.
On the day of its release, approximately 165,000 people had already bought 302,335 copies of Nothing To Lose 2. Johannesburg had never seen anything like it.
Release in London
In London, the city with Big Ben, the world’s most famous clock, nobody wasted any time. In the capital of England, the crowd that arrived early for the book launch of Nothing To Lose 2 caught the attention of everyone who passed by.
The event had live shows, which also attracted the local residents. At the event, 16,700 books were sold, surpassing the sales of the first volume of the book.
The second volume of the autobiography of Edir Macedo, shows how it was possible to transform a small church that started in a funeral home in Bahia, into thousands of temples, with millions of faithful worldwide. Nothing to Lose 2 also reveals the strategy in acquiring Rede Record and presents an in depth view into the world of Brazilian television.
The book was the biggest selling non-fiction book in 2013 in all of Brazil, according to the website Publish News. It has already surpassed 1 million copies sold in national bookstores.
The autobiography Nothing to Lose 2 – My Challenges When Facing the Impossible presents the never before revealed memories of Bishop Edir Macedo.
In every book launch, the number of readers and books sold, always exceeds the previous one. Nothing to Lose 1 sold more than 1,200,000 copies.
Launch of Nothing To Lose in SoHo, New York, is the Featured News in the Newspaper The New York Times
February 19, 2014
Nothing To Lose 2 Beats Sales Records in Various Countries